When marketers forget to think like punters

When marketers forget they’re consumers, things go awry

Imagine you catch a black cab. Inside there’s a ten inch digital screen showing adverts. Apparently such screens are currently being tested and if we’re unlucky, they’ll be rolled out across all London cabs. The idea? To deliver targeted campaigns using geo-location technology. Clever stuff.

But have the marketers in question bothered to consider whether the target market, ‘affluent users’, actually want to be advertised at on cab journeys? Obviously not. And have they provided a choice so cab customers can switch the dratted thing off and enjoy ad-free peace and quiet? Not as far as I can tell.