1. Marketing is… THE CREATIVE APPLICATION OF LOGIC
Marketing can be tricky. Get too creative and you alienate and confuse people. Apply logic at creativity’s expense and you bore them into a coma. Remembering this simple definition will help you stay on the right side of both tracks.
the logic bit is a clear, simple sales message or proposition
the creative bit is the successful expression, and communication, of that message
2. Marketing is… SELLING STUFF
This might sound obvious but you’d be surprised how often businesses forget that marketing is all about selling stuff. Stay focused on commerce and avoid dangerous things like ego and aesthetic over-sensitivity.