Just a quickie….
Great article about Google penalties
Here’s an excellent article by Alex Graves on David Naylor.co.uk. It talks about how flouting the search engine’s link building guidelines can land you in deep poop, and can even completely eliminate your brand from the organic rankings.
If you’d like some reliable pointers about what not to do, you’ll appreciate this: Irwin Mitchell Suffer Google Whiplash As Google Penalty Knocks Them Out of Index.