Very silly marketing advice via Twitter

It has to be said. Twitter, while fun, is full of bollocks. 

This morning one marketing expert tweeted “You should spend 4-6 hours writing a blog post”. Which is just silly. If you take four to six hours to create a post it’s time to get a freelance copywriter on the job. Someone who can create an intelligent, interesting piece for you within a cost effective, common sense timescale.