Use common words for clear communication

There’s no point trying to be clever

People don’t read websites. They skim them. So using unnecessarily long words is a mistake. Always use clear, basic language and your visitors will get the message straight away. Here are some common examples:

  • replace anticipate with expect
  • forget complimentary, try free
  • don’t say transportation, it’s a car
  • remember that people don’t purchase things, they buy them
  • replace occupation with job
  • why use despondent at the expense of sad?