Are you taking full advantage of your email marketing software’s autoresponder function?
The principle is beautifully simple. It’s all about intelligent cross-selling but autoresponder messages do all the hard work for you.
If you’re selling football kits you can cross-sell footballs, footie boots, socks, training gear and so on. If you’re selling flowers and plants you can cross-sell seeds, organic pest controls and decorative vases. You get the picture.
Autoresponders are a straightforward way to maximise your average order value. Many businesses achieve more than 30% extra revenue per order. Not bad for a few lines of direct marketing-led copy.