Unique content is the bunny…

…but how unique does it need to be? In a recent SEOMOZ post, Rand Fishkin discussed how unique a piece of online content needs to be to pass SEO muster.

Unique content always wins

As a freelance copywriter I know it takes just as much time and effort to copy, paste and ‘uniquify’ an existing piece of content than it does to write something great from scratch.

If a job’s worth doing, it’s worth doing well. I’d rather knock myself out creating something outstanding than use exactly the same amount of energy creating sub-standard content. Which makes the whole ‘ is it unique enough’ argument a non-starter.

You can pay me to create something that’s a bit rubbish. Or pay me the same and get something special. I know which I’d choose. It’s unique content every time.