Stick your head above the Social Media Marketing parapet and you realise social media is just one way to connect with customers and prospects.
Here are my top 40 marketing touch points…
… in no particular order:
- Social Media Marketing
- email marketing
- autoresponders
- newsletters
- online and print ads
- teasers
- postcards
- posters
- special offers and discount code campaigns
- competitions and quizzes
- inbound link building
- sales focused content
- link bait
- AdWords (PayPerClick)
- direct mail
- direct response radio
- press releases, online and offline
- advertorial, editorial and articles in online and print newspapers and magazines
- free downloads like ebooks and eguides
- trade publications, online and print
- blogging
- cross selling
- up-selling
- SMS marketing
- smartphone apps
- a mobile-friendly website
- printed and online brochures
- catalogues
- flyers and leaflets
- word of mouth, by identifying and nurturing advocates
- surveys
- white papers
- forums
- online communities
- joining forces with like minded relevant companies for tactical marketing collaboration
- building brand equity by getting involved and doing good within your community, your industry or charity
- networking in person, face to face
- sharing the results of research
- monitoring and sharing breaking trends
- via direct response TV ads, often remarkably cheap
