John Mueller, Webmaster Trends Analyst at Google Zurich, says it makes more sense from an SEO perspective to create quality content for your own website rather than give away great content, via article distribution, to others.
It takes a lot of time and effort to create, run and maintain a successful website. So it makes sense to keep the credit for excellent content yourself instead of giving articles to a bunch of random strangers.
OK, you’ll get a few links when people use your content and, fingers crossed, link back to your site. But Google prefers natural SEO. People naturally appreciate quality content and a percentage of them will link back to your site as a matter of course.
It’s also good to be unique. Google and co appreciate unique content, placing more value on it than stuff that’s duplicated all over the internet like a nasty rash.
Great content tips from Google
Quality is at the heart of everything Google does. As long as you bear the quality of internet users’ experience in mind, you won’t go far wrong. Here’s a link to a collection of excellent SEO tips straight from Google’s mouth.