The New York Times reported a while ago that most blogs are set up in a flurry of enthusiasm… then abandoned.
So says Technorati. Apparently a massive 95% of the blogs they surveyed hadn’t been updated in 120 days. Which is understandable. Once the novelty wears off, a lot of businesses give up blogging because they’re simply too busy. It’s hard to keep a blog going if nobody at your place likes writing, or writes well enough. And people run out of ideas.
Blogging is still one of the best ways to market your business
The thing is, a healthy blog is still one of the best ways to keep a website fresh, updated and exciting for search engines and visitors. And it is an extremely cost effective marketing / SEO medium.
Like many things, the more you put in the more you get out. One blog post a week will work harder than one a month. Three quality posts a week should soon win you some serious attention from search engines. Consistency is important, regularity is vital. If you leave your blog unattended for 120 days, like most businesses, it won’t do a thing for you. If you make regular, frequent updates something you do as a matter of course it’ll soon bear fruit. And you’ll be several steps ahead of the 95% that languish in the doldrums.