Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website and blog
China has launched the first ever quantum satellite, designed to keep data totally secure. Algorithmic phishing on Twitter reaches new heights of sophistication. And Twitter’s latest anti-abuse tool is now available to everyone. Here’s the news. Chinese quantum comms satellite […]
As a Brighton resident, I’m proud to live in a city with a Green Party council. And they’re brilliant on Twitter. A few years ago I tweeted them asking if I could plant our verge with wildflowers, and they tweeted […]
Earlier this week a survey from the UK’s Conservative Party dropped onto our doormat. Opening it, I discovered climate change and the environment were not on the list of the things the Party felt were ‘important’. Hm. The message […]
Controversy is the name of the game – It’s social media madness The community website Reddit has revealed its plans to actively advertise to its 114 million members for the first time, in a move many feel will alienate users. […]
Business networking Twitter success – Where did that come from? One minute social media marketing is pie in the sky. The next it’s a business essential. If you blinked you probably missed the transition. But social has grown up and […]
Some clever person Tweets something magnificently silly, interesting, relevant or just downright hilarious. You reply. They reply back. It’s a match made in networking heaven… most of the time. Twitter is a brilliant forum for banter. So it’s disappointing when […]
I’ve spoken to a few people recently who’ve admitted to being farty on Twitter. By farty I mean worried about offending people, not daring to stick their necks out, scared to take a stand or even express an opinion, never […]
Is the Facebook bubble about to burst? Facebook goes public tomorrow, valued by banking experts (if that isn’t an oxymoron) at somewhere between $77 billion and $96 billion. But the financial institutions who calculated FB’s worth won’t release the methods […]
While search engines seem to be taking social signals into account, there’s no need to throw the marketing baby out with the bath water. If you haven’t got to grips with social media marketing yet, you’d be forgiven for thinking […]
Apparently we can only maintain meaningful social interactions with 150-230 friends. Does the same go for Social Media Marketing on Twitter? We’re all human so there’s no logical reason to suspect we can handle more than 150-230 concurrent meaningful business […]
I mentioned a couple of posts ago that I want to test whether small businesses convert better than companies in the media sector. To get more small business followers, I need to follow more of them. So far, so good. […]
They say there’s an optimum time where, having accrued enough Twitter followers and followed enough interesting people, the flow of new followers suddenly increases dramatically and your account takes off. A sort of Twitter tipping point. I think I’ve reached […]
It’s the end of my eighth week on Twitter and I’m starting to understand how linking with strangers and following their Tweets encourages goodwill and generates trust. The effect is even stronger when someone re-tweets my stuff or sends a […]
I’m testing Twitter to see if I can use it as a profitable direct marketing medium. Here’s how things stand six weeks into the experiment: 30 days of tweeting (working week only), average 4 tweets a day, total approx 120 tweets […]
It has to be said. Twitter, while fun, is full of bollocks. This morning one marketing expert tweeted “You should spend 4-6 hours writing a blog post”. Which is just silly. If you take four to six hours to create a […]
It took me a while to join Twitter. I wanted to see how the marketing land lay first. I’ve been on there for two weeks now. Here’s a quick run-down of my experiences so far. A Twitter beginner – The […]
Harnessing Twitter’s 140 character limit to define web page content is an excellent way to clarify what you want to say. If you’re having difficulties stringing content together, try condensing each page’s sales proposition Twitter-style. Stick religiously to the 140 […]
Facebook is great for keeping in touch with friends. LinkedIn is perfect for business networking. But Twitter is an odd fish. More than two decades of direct marketing experience means I understand the business benefits of Tweeting, even though a […]
Sometimes the benefits of social media are crystal clear In the autumn my host disappeared off the planet for a week and all my sites went down. The host phone number was dead and they weren’t answering emails. I’d been with them eight years but their communication was […]
