Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website
Sometimes it’s a pain keeping up with social media obligations. The period before Christmas 2019 was one of those times. Faced with a shortage of time and lots to do, something had to give. I decided to drop LinkedIn completely […]
How often have you checked out someone’s Twitter profile only to find it’s actually a disclaimer, claiming their views are ‘all their own’? It’s a popular way to stay out of trouble, but it hints at something deeper: social media marketing […]
Business networking Twitter success – Where did that come from? One minute social media marketing is pie in the sky. The next it’s a business essential. If you blinked you probably missed the transition. But social has grown up and […]
While I’m all for social media marketing as long as it generates hard cash as well as chat, Facebook’s advertising shenanigans are making me really cross. Facebook takes liberties with timeline ads The area where my friends, family and I hang […]
Some clever person Tweets something magnificently silly, interesting, relevant or just downright hilarious. You reply. They reply back. It’s a match made in networking heaven… most of the time. Twitter is a brilliant forum for banter. So it’s disappointing when […]
While search engines seem to be taking social signals into account, there’s no need to throw the marketing baby out with the bath water. If you haven’t got to grips with social media marketing yet, you’d be forgiven for thinking […]
Google is using ‘social signals’ to help rank websites in the search results pages. But is it really a good idea? Are Google social signals getting it wrong? It makes sense for Google algorithms to take the majority’s likes and dislikes […]
Are you into social media marketing? If so, have you read TNS’s Digital Life report yet? Don’t be surprised if you haven’t. It came out a couple of weeks ago, only to be met by a stony silence from the […]
Apparently we can only maintain meaningful social interactions with 150-230 friends. Does the same go for Social Media Marketing on Twitter? We’re all human so there’s no logical reason to suspect we can handle more than 150-230 concurrent meaningful business […]
There’s no such thing as a social media marketing expert Contentious? Perhaps. But it’s common sense. Especially to someone like me with more than two decades’ hardcore direct marketing background. Think how long social media marketing has been going. Not […]
Social media marketing is massive. And there’s no longer any doubt that, done well, it can deliver nice, big profits. Which is what marketing is all about. But all the same, if your marketing or promotions agency is clamouring for […]
… so should you dive right in? There are some absolutely mind blowing social media stats out there. For connecting with friends, family, colleagues and your industry or sector, social media are nothing short of amazing. But can the latest stats be translated into workable marketing wisdom? there […]
As an ex-direct marketer I don’t feel comfy unless I know exactly how much profit my marketing campaigns have made. To the penny. Offline marketing is traditionally divided into above the line and below the line campaigns. Below the line involves un-glamorous […]
Research by growsmartbusiness.com indicates a recent increase in social media marketing by small businesses: one in five of the 500 US small business owners questioned confirmed they use social media for marketing 69% post status updates, news and links on social networks 61% claim they use social media to find […]
Sometimes the benefits of social media are crystal clear In the autumn my host disappeared off the planet for a week and all my sites went down. The host phone number was dead and they weren’t answering emails. I’d been with them eight years but their communication was […]
Everyone and his dog’s using social media to market their stuff at the moment So do you need to jump on the bandwagon? Are you in a panic because your business hasn’t got to grips with twitter and co? Give […]
