Avoid preaching to the converted

Say you’re selling freelance copywriting services. People looking for services like yours already know they want a freelance copywriter. So is there any need to explain why it’s a good idea to use a freelancer? Nope. They’ve already grasped the concept. You could go into […]

Are you ready for the grey revolution?

The UK population is steadily getting older. We’re having fewer children and living longer.  Is your business prepared for the grey revolution? British advertising and marketing has focused relentlessly on the youth market for decades. But as the population ages, wise businesses are preparing to […]