Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website and blog
With Google’s profound mobile web algorithm update due in week 3 April 2015, it’s more important than ever to create brilliant digital content that fulfils people’s needs as well as those of the devices they use to access information on […]
I’ve worked with some of my copywriting clients for years and years. Most of the time we never meet face to face. As a freelance writer I write for international businesses in the Middle East, EU and USA as well as […]
…but how unique does it need to be? In a recent SEOMOZ post, Rand Fishkin discussed how unique a piece of online content needs to be to pass SEO muster. Unique content always wins As a freelance copywriter I know […]
Can a site redesign affect your Google rankings? Google God Matt Cutts says yes, it can. “If you had a really good layout with a really clean design, where all the text was really easily indexed, and you move to […]
Vilayanur S. Ramachandran, the well-loved superstar neuroscientist, discovered something really special about our brains. He found mirror neurons. They’re brain cells that act in exactly the same way whether you’re performing an action yourself or watching someone else do it. What are mirror neurons? Mirror neurons give humans a rich […]
Autoresponder messages can deliver huge hikes in % sales. But a campaign that hasn’t been thought through properly can result in chaos, not conversion. 22 ways to maximise the impact of autoresponder messages think carefully about how many autoresponder messages you schedule. It’s better to come […]
As a freelance copywriter, now and again I spot patterns in the market. The latest? It looks like blogging is taking off… with a vengeance. Why? There are probably several good reasons. Here’s my top six, just the tip of the iceberg. Why […]
I’ve covered this before in a previous post but I think it’s worth revisiting from a slightly different angle. Press releases are still an excellent vehicle for building quality links and – if they catch the attention of the newspapers – driving traffic to your […]
A happy freelance copywriter and word geek I’m always thrilled when I spot a connection between languages. I’ve just discovered Wallander, the Swedish crime thriller series. The subtitles are a revelation. It’s amazing how familiar so many Swedish words sound. Some words span multiple languages. Although they’re spelled differently they […]
