Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website
Back in the early 2000s I wrote loads of email marketing campaigns. It was bread-and-butter stuff, a cash cow, a reliable way to delight clients. My work drove really good open rates and we enjoyed some exceptional conversion rates. Life […]
Is email conversion in trouble? In the old days of direct mail, there came a point where so many businesses were mailing their customers and prospects willy-nilly that it earned the name ‘junk mail’. For everyone except the few who […]
As I mentioned in my last post, new research reveals how 74% of us want emails from brands we know and 60% want emails from brands we don’t know. The stats were gleaned from 1072 consumers, a reasonably statistically significant number. […]
The magical world of online marketing is never, ever dull. Here’s another post covering current digital marketing, copywriting and related stories. Twitter tests direct sales in the USA On 8th September Twitter launched a revolutionary test: a new way for […]
As a direct marketing-friendly web writer I write all sorts of stuff, from blog posts to website pages, landing pages to online adverts, articles, white papers, video scripts… and of course email marketing campaigns. My DM background means I know […]
I had a minor rant a few weeks ago about getting email marketing messages I wasn’t allowed to reply to because the email account was either ‘unmonitored’ or just didn’t work. Grrr. Marketing madness. Now there’s more, the first two […]
I’ve just opened yet another email marketing message I’m not allowed to reply to. “Please do not reply to this message, the account is not monitored”. WTF? Yet another email marketing fail Digital marketing is all about engaging with customers […]
Email marketing: Everyone’s heard of spam. But what about bacn? Widely slammed as the new scourge of our inboxes, bacn isn’t spam. But it isn’t personal email either. It hovers uncomfortably between useless and useful in a dreary email marketing […]
Perversely, I enjoy getting spam. It’s a valuable exercise in how not to do email marketing. The subject line of one of today’s spam messages asks if I have “Enough passion for these hotter nights?” It’s snowing in Woodingdean […]
Perversely, I enjoy getting spam. It’s a valuable exercise in how not to do email marketing. The subject line of one of today’s spam messages asks if I have “Enough passion for these hotter nights?” It’s snowing in Woodingdean […]
If someone was interested in signing up for emails or newsletters once upon a time but now they want to unsubscribe, it makes good marketing sense to find out why you’ve lost their interest. 5 reasons for opting out of email marketing […]
Research says it’s well worth using a specific landing page for each email marketing campaign. So what are landing pages all about? What is a landing page? A landing page is a single web page designed to boost sales. You send […]
Avoiding the email spam tsunami Getting your email marketing campaign seen amongst all the rubbish is a challenge. The more spam in a person’s inbox, the less likely they are to notice the stuff they’ve actually subscribed to. Even the most tolerant, […]
“2008 sees some major developments for email marketing. Online marketers are buzzing about the integration of email in the marketing mix. And about relevant and timely emails: getting the right message to the right person at the right time. Both […]
It takes skill and dedication to make email marketing a financial success Here are eight of the best copywriting-related tips, from a freelance copywriter with twenty years’ direct marketing industry experience. 1. Segment your target audience – Your target audience might logically […]
A quick look at email address data Email marketing is just like direct mail, but online. The same principles apply when creating the content and you have the same amount of time (eff all!) to catch recipients’ attention before they press […]
