In a previous article I introduce the concept of spending an hour a day spent on home grown SEO and basic do-it-yourself online marketing.
Home-grown DIY SEO does the business
Four months down the line, the results are dramatic with almost 1000 unique visitors so far to my site in month 5 (January 08). Worth sharing with those of you who fancy getting your marketing hands dirty!
Between January and July 2007 my professional copywriting and editing website, helpinthecity, averaged 144 unique visitors a month. Because I hadn’t paid any attention to SEO they almost all came from direct marketing campaigns to my prospect database of 225 local new media and marketing businesses. A very reasonable response rate of 64% but – in the scheme of things – very low visitor numbers.
In late August 2007 I began spending an hour a day on DIY SEO and basic online marketing. Since then I built and launched a WordPress blog, launched a marketing ebook and built and launched my new helpinthecity site, structured to be more SEO-friendly. Plus a huge range of marketing and SEO-related activites:
- regular website updates
- new directory and listing entries
- online press release distribution
- joining freelance and creative networks
- online advertising
- blog posts
- chasing quality inbound links
- fiddling with my html…
As you can see, there’s a steady increase in unique visitors month on month:
September 2007 – 210 unique visitors
January 2008 – 990
Visitors spend on average 239 seconds on the site. And I’m being rewarded with loads of exciting writing and editing projects. The total cost? Nothing but my own time.
Never underestimate the power of ‘steady eddie’ DIY marketing and hand knitted SEO.