Six basic value propositions for successful B2B marketing

When someone feels personally involved with a product or service, they’re more likely to buy

Keep your value proposition simple if you want to maximise its power.

Here are six basic value propositions.

These will all help people relate personally to the stuff you’re selling:

  • This product saves time
  • This product reduces costs
  • This product improves efficiency
  • This product helps you reach your goals faster
  • This product makes money
  • This product is great fun!