When you buy something online, you almost always get an email confirming your order. But how often do you get a ‘thank you’ as well?
Saying thank you is powerful stuff
When you send a simple thank you email, timed to arrive a few days after your customer gets their order, you’ll encourage them to buy more. No hard sell, no soft sell. Just a thank you.
Being thanked gives us a warm, fuzzy feeling too. Which translates into valuable stuff like brand equity and loyalty… pure marketing gold!