I’ve been on page one of Google for my top two search terms for over a year now. As you can imagine, being top of page 1 in Google’s SERPs brings in a lot of business. Today my positions look like this:
- freelance copywriter – Google UK – No 2 on page 1
- freelance copywriter – Google entire web – No 2 on page 1
- freelance copywriting – Google UK – No 3 on page 1
- freelance copywriting – Google entire web – No 3 on page 1
My site was completely offline in early November for whole week because of hosting problems. But despite being completely invisible for seven days it held onto its ranking. In contrast I didn’t get my personal art gallery site – decor-works.co.uk – up and running again until a fortnight after it disappeared. It has temporarily vanished from the listings.
It’s useful to know that if your site goes belly up for a week it’ll probably be OK. But if you leave it much longer you’ll have a lot more SEO work to do to get it back where it was before things went dog-shaped.
Search engines place great importance on fairness. I can only imagine that the reason my freelance copywriting site retained its ranking for week is because it would be horribly unfair for Google to de-rank it immediately without giving me a chance to reinstate things. Thank you, Google! XXX
Update for 2015 – Ha, I spoke too soon! Oh for the olden days when snagging page on SERPs positions was relatively easy…