My copywriting and marketing blog is one amongst thousands, many of which are excellent, packed with useful facts, resources, news, guidance, insight and advice. How do I differentiate mine from the rest?
Leaving my marketing head to figure things out for me while I get on with life, I’ve had a lightbulb moment. Blogs were originally designed as diaries – ‘web logs’ – for personal use. Why not add a ‘diary’ category?
Copywriter diary blog category
- It’s important to come across as approachable and human – a diary category ticks the Likeonomics box beautifully
- I’ll have more things to talk about, covering all sorts of subjects to showcase my writing skills instead of just copywriting and direct marketing
- I’ll still be able to include my key terms
- It’ll shake things up and give me a creative boost
- I haven’t found anyone else in my line of work doing it
Will it work out for me as a writer, attract attention and have a positive marketing impact? No idea. I won’t know ’til I try. Watch this space.
