According to the marketing theory of Likeonomics, which I covered in a previous post, when you confess to your weaknesses people warm to you because they see you’re human and fallible, just like them.
Fine. I don’t mind confessing my top three web content writing nightmares.
When web content writing goes wrong
- Being pompous. Most days I’m the queen of plain language. But sometimes I just can’t stop myself writing pompously. I lose my grip on plain English, tie myself in knots and write sluggish, lumpy dirges. Nasty.
- Creative blocks. The logical side of web content writing is always within conscious reach. And my creative side usually runs full on, full time. But now and again I get a creative block, churning out copy that does a decent enough job but has no sparkle, life, enthusiasm or oomph. Not good enough.
- Moments of madness. Most of the time I’m fiendishly organised and efficient. As a freelancer I have to be. But every now and again I go all fuzzy for no good reason and spend an hour forgetting to attach files to emails and sending stuff without checking the spelling. Fluffy or what.
How do I cope when I am temporarily rendered crap? It’s hardly my clients’ fault and they expect their work on time. I hit the garden and spend an hour weeding, clipping, pruning or digging. A miracle cure for pomposity, creative blocks and fluffiness, it works every time.