Making a meal of a simple copywriting job

Keeping things simple

Some people make a meal of the smallest copywriting job. Here’s a classic, found inside a prestigious CMS created by a blue chip brand who should know better:

In here you are able to manage all your blog posts.  You can create new blog posts and edit existing ones. All blog post trackbacks are also managed from here.

Gosh. What a mouthful. It’d be much clearer and simpler if they just said: Here’s where you create, edit, manage and track back your blog posts.