If you’re emailing B2B you don’t need to ask people to opt in. But it’s best practice to include an opt out.
Email opt outs are usually negative, which is probably why most marketers prefer to make them as unobtrusive as possible. Because people tend to respond very well to honesty and transparency, I prefer to give email opt out text fair prominence. And I like to make it positive. That way it reinforces the brand I’m writing about and adds to it’s credibility.
3 examples of positive email opt outs
I’m sending you this offer because I genuinely believe it’ll help your business. If you don’t want to hear from me in future, just let me know and I’ll never darken your doors again!
I found your contact details on your website. I hope you don’t mind me emailing you. All you have to do is let me know and I won’t bother you again. Otherwise I’ll keep sending you exciting, relevant stuff !
We’re a respected organisation and we only make genuine offers. We respect you too. If you’d prefer not to hear from us we’ll take you off our special list straight away.