Five ways to help you identify long tail search phrases
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Analytics software: Either use a dedicated programme or analyse your data yourself to find which long tail phrases people are currently using to find you. Bear in mind you need a decent chunk of data to get statistically relevant analyses
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Google Suggest: Not what it’s designed for, but Google Suggest comes up with really cool ideas using current data from the web’s most popular searches
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Keyword research tools: There are loads of free keyword research tools online. It’s their job to help you create automatic lists of relevant long tail options
- Ask other people: “What would you type into Google if you were looking for a…?”
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Use your imagination: Do all of the above then shake your imagination hard and bring everything that falls out to the party
Once you’ve got a decent list you can winkle out your strongest options with a Venn diagram.
Tips
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Revisit your long tail phrases regularly to make sure you’re on the ball and up to date
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Get empirical evidence to back your assumptions – test long tail phrases to identify the most profitable
