Content-driven SEO is huge
I asked my fiance, Head of Search at one of the UK’s best respected SEO agencies, how often my clients should update their web pages with new content. He says it’s a good idea to refresh your key pages every quarter or so. Search engines adore freshness and it comes with considerable SEO benefits.
What if you’ve achieved high positions in the search engine results pages with your existing content? Don’t be scared to rock the boat. SEO isn’t a destination, it’s a journey. Key phrases change, trends change and your sales proposition changes along with your target market and industry sector. Absolutely nothing stands still.
So go with the flow, embrace change, think of your site as a moveable feast and get a freelance writer on the case to pep up your pages every three months.