There are three reasons for distributing press releases. Online releases attract inbound links. Offline releases win exposure in print. And some business owners use press releases to help them become a trusted authority in their field.
You can distribute ten a day, one a day, one a week, one a fortnight or whenever the opportunity arises. But as a general rule if you bombard newspaper and magazine Editors with hundreds of releases they’ll soon get fed up with you. On the other hand feeding multiple press releases to distribution websites is common practice and can benefit your SEO strategy.
How often should you send out press releases?
The simple answer is this: whenever you’ve got something genuinely newsworthy to say.