How NOT to do marketing!

hugDrayton Bird discovers a wonderful example of what not to do…

Here’s a rare and interesting thing; a campaign that is brilliant in two ways, desperately bad in another.

‘If you really want to touch someone, send them a letter’ says the excellent caption under this fantastic image. So far, so good.

But that’s it. Nothing else. Does it work? I have no idea. The people who commissioned the ad won’t have any idea either, because there’s no way for people to respond or otherwise indicate that they’ve been inspired to act.

To quote Drayton, “Never, ever do anything without having some means of measuring it.”