How much is a good press release worth?

One good press release delivers £22,657 worth of exposure

Making the effort to write a really good press releases really is worthwhile. But, as I’ve said before, talk’s cheap. Here’s a real life Case Study to illustrate my point.

I recently wrote a release for a client, World Leaders, that resulted in a feature in London’s Metro newspaper. It was distributed via a handful of free press release distribution sites and sent it to some relevant forum editors.

A Metro journalist saw the release and contacted World Leaders for an interview. The result? A full page of editorial, including pictures, in Metro’s London edition, at the cost of a press release and a couple of hours’ marketing.

Buying a full page colour ad would have cost them £22,657 (rate card price), a healthy return on investment.  Don’t short change yourself. It’s a sure fire way to miss out on opportunities for low cost, high impact visibility. Use a proper copywriter and squeeze every drop of effectiveness out of your press releases.