Hiscox small business research highlights SMM lethargy

I have a few American copywriting clients. So it was interesting to see the results of Hiscox’s recent research revealing how the US small business sector feels about Social Media Marketing.

Having surveyed just over 300 American small business decision makers Hiscox discovered only 12% felt SMM was ‘a must’. In dramatic contrast 43% said it was totally irrelevant to their business. 24% were singularly unimpressed, saying they’d only use SMM if they had the time. And just 4% said they couldn’t live without Social Media Marketing, split 19% Facebook, 15% LinkedIn and 4% Twitter.