Weirdness in the AdWords paid search results
Searching for local dogs homes via Mozilla Firefox
Mozilla’s Firefox enjoys around 20 – 24% of worldwide web browser market share. It’s an integrated open source search system that almost always uses Google by default.
When I type Dogs homes in Brighton and Hove into the Firefox search box it returns three paid AdWords promotions at the top of the page: a Brighton-based decorating firm, a page about the latest UK constituency boundary changes and a city centre estate agency.
Searching the same query on Google Chrome
When I search for the same thing using Google Chrome, the big G’s proprietary browser, it returns two comparatively sensible AdWords adverts. Two are for dogs homes – good stuff until I realise neither are anywhere near Brighton and one is in Country Durham. Plus a third AdWords ad for Taylor Wimpey Homes in Brighton, which is totally irrelevant to my search.
Two interesting marketing points…
- One, it’s interesting to see how different the search results are. Both browsers key into Google’s search engine. Is it because the information’s being fed back from different Google Datacentres? I’ll check it later today when my tame SEO expert gets home…
- Two, it’s clear some people haven’t quite grasped the intricacies of AdWords. There’s no point appearing on page 1 of Google for a search term that has absolutely no relevance to your business. Because AdWords works on a pay per click basis it’s unlikely you’ll lose much money, assuming your landscape isn’t too competitive. But because getting it wrong wastes your time as well as irritating searchers, it’s worth getting it right.