All hell has let loose yet again as the latest Google algorithm update hits the UK.
Google caffeine freshness
Billed as the latest wave of their so-called ‘Caffeine’ update, it’s all about freshness. Although as usual with Google, who keep the details of their algorithms under close wraps, it’s a challenge to pick out patterns.
I’ve been banging on about website freshness for ages so to me, it’s good news. I update some aspects of my site every day, others every week and each month. And I try to blog daily. So my site, compared to many, is as fresh as a very fresh thing from a remarkably fresh place.
Fingers crossed I’ll be one of the lucky ones whose search positions have improved since last week.
If you haven’t a clue what to do to improve your sites freshness and keep it bang up to date, my SEO industry contacts believe blogging and social stuff are key right now…