Get your menu buttons in the right order

Prioritise your website menu and improve sales conversion

When you prioritise the information on a web page with sales in mind, you engage visitors, guide search engines and improve conversion rates.

The same goes for your menu. The most important buttons – in a sales context – should come first. The fine detail can be left ’til later.

  • when your menu buttons are in logical order, visitors are more likely to read the sales focused information first…
  • …and more likely to buy into your customer journey at the correct stage
  • a sensible menu order also encourages sales because people can find key information instantly without having to delve deep for it
  • plus you’ll give search engines a handy clue about the relative relevance and importance of the information on your site