Prioritise your website menu and improve sales conversion
When you prioritise the information on a web page with sales in mind, you engage visitors, guide search engines and improve conversion rates.
The same goes for your menu. The most important buttons – in a sales context – should come first. The fine detail can be left ’til later.
when your menu buttons are in logical order, visitors are more likely to read the sales focused information first…
…and more likely to buy into your customer journey at the correct stage
a sensible menu order also encourages sales because people can find key information instantly without having to delve deep for it
plus you’ll give search engines a handy clue about the relative relevance and importance of the information on your site