Most desirable small business skills? Sales, marketing and PR

The Federation of Small Businesses recently surveyed its members to find out which skills they value most. Here are the top three.

Top 3 small business skills

  1. Sales, marketing and PR
  2. IT
  3. Financial

Leadership and management came seventh. And last past the post at tenth? Literacy and numeracy. They’re probably right in some ways. When you don’t know how to promote and sell your stuff, can’t drive a computer system and have no notion how to keep your finances in order, the last thing you’ll need is leadership and management skills. But putting literacy and numeracy last seems a bit drastic. Surely unless you can read, write and count with confidence you’ll never have the sales, marketing and PR skills you need to make a small business succeed?