Fresh, clear copywriting from the Yellow Dog Project

Now and again a copywriter creates something absolutely splendid. This is one of those times: a mini-triumph of clarity, charm and practicality, and a really beautiful piece of work. Whoever wrote this, I salute you.

Brilliant clear copywriting example

Thanks to the Yellow Dog Project, whose site includes this smashing image. It’s a great idea too, so pass it on.
The Yellow Dog Project