DIY SEO? The proof is in the eating
I’m pretty good at talking up DIY marketing and SEO, making website visibility sound accessible to everyone. That’s my job. But can I actually prove that it works? Thankfully, yes. When I set up my new freelance copywriting website back in spring 2006 it had no profile, no page rank, few visitors and was virtually invisible to search engines.
At first I was so busy working that I did very little online marketing, not getting my act together ’til late 2007. But a steady drip-feed of marketing initiatives – one small thing a day – ever since has had the desired effect. A year later:
A quick search on Google shows my site returned 5th on page one of Google UK for searches on both ‘freelance copywriting’ and ‘freelance copywriter’
My site has a respectable page rank of 4, as does this blog
I’m getting about 1500 unique visitors a month, enough of whom convert to customers to keep me extremely busy and very happy.
Which is exactly what I was aiming for.
Update November 2009 – Helpinthecity.com is number 2 on page 1 of Google for both ‘freelance copywriting’ and ‘freelance copywriter’, and has been for some time. Now and again I creep up to number one on page 1 of Google.
Update 2015 – These days page 1 position is a huge challenge, as rare as hens’ teeth. I haven’t been on page 1 for any of my keyterms for ages. Luckily I’ve been in business long enough to have more than enough work, where most of my new business comes through Twitter / word of mouth.