Direct marketing tip: Support claims with explanations

Here’s a key direct marketing tip from one of the UK’s best loved and respected DM gurus, Drayton Bird.

Top direct marketing tip

People find it harder to believe unsubstantiated claims. A claim always works best when you say why you’re making it.

So, support your offers with explanations and you’ll convert more sales. Don’t just say ‘90% off‘. Say ‘Ex-stock sale 90% off‘ instead. The former sounds downright dodgy, potentially stolen goods or seconds. While the latter sounds like a good, legitimate deal.

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