Harnessing Twitter’s 140 character limit to define web page content is an excellent way to clarify what you want to say.
If you’re having difficulties stringing content together, try condensing each page’s sales proposition Twitter-style. Stick religiously to the 140 character limit and it’ll force you to focus.
Can’t keep it short no matter how hard you try?
You’re probably attempting to stuff too much information onto the page. Every sales proposition deserves space to breathe. Cramming in multiple propositions usually ends in tears.
You can even include a 140 character snippet at the top of each page, almost like an executive summary, to show visitors exactly what they’re about to read. The easier you can make life for readers, the more likely they are to stick around and buy from you.
Here’s one I could use to drive the content of my home page:
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