According to Ray Mears, quoted in a New Scientist interview this week, “Instinct is an unconscious reading of empirical signs” But instinct alone can be dangerous unless it is backed by experience. Ray Mears’ instincts are fine-tuned, supported by many years working in his field. Which is why he’s so good at what he does.
Instinct is an important element of the copywriting process too, especially when you’re writing with a sales and marketing focus. To maximise instinct’s effectiveness in a marketing context, you need experience. Without it you won’t necessarily have the tools you need to recognise empirical signs.
Choose an expert freelance copywriter with experience in their field and you’ll be able to rely on their instincts.