Here’s my copywriting FAQ page. If I haven’t answered your question here, just ask – I’ll be pleased to help.
Q – Who do you write for?
A – I work locally, nationally and internationally, writing for digital marketing agency clients and small business owners.
Q – Do you write B2B or B2C?
A – I write business-to-business and business-to-consumer.
Q – What is your specialism?
A – I write about any and every subject from holiday homes to pets, financial services to FMCG, designers to surveyors, sport to science, entertainment to the arts… there’s nothing I won’t cover, unless it’s actually illegal or widely accepted as immoral. If I don’t know the subject, I’ll research it.
Q – What qualifies you to work as a freelance copywriter?
A – I have more than twenty years’ direct marketing experience – client and agency side – plus plenty of creative acumen and a great deal of business experience.
Q – Which writers inspire you?
A – Nevil Shute for his outstanding clarity and exceptional economy of words. Nicci French for sheer plot brilliance. New Scientists’s journalists, who put across complex messages in elegant, wonderfully plain language with a generous dash of wry humour.
Q – What motivates you?
A – I love creating beautiful things. As well as being commercially effective, the copy I produce is lyrical and a pleasure to read, written with conscience, integrity, honour, truth and sincerity.
Q: How do you generate work?
A: These days most of my copywriting projects come through Twitter and LinkedIn. The rest come via word of mouth.
Q: What do you need to kick off my freelance copywriting project?
A – Sometimes I get a full and detailed brief. But most of the time I work from one-liners and bullet point lists of facts. The more information you can give me, the better. But I’m happy to work from the simplest brief. If I have any questions, I’ll ask.
Q – Do you write cheap copy?
A – No. I charge a reasonable amount for a job well done.
Q – Do you give discounts for high volume projects?
A – Yes, because once I’ve got into the flow I can often work faster.
Q – What is ‘high volume’?
A – For a website, anything from 15 web pages upwards. For blog posts, anything more than three a week.
Q – Who owns the copy you write?
A – My clients do. They can do anything they like with it once they’ve paid for it!
Q – How does your copywriting service work?
A – I like to keep things simple. No agreements, no contracts, no up-front payments. You send your brief or request a quote. I send a quote and ask any questions I need to clarify the project. You OK my quote. I diary the work and let you know exactly when you’ll receive Draft 1. You feed back D1 comments and amendments, if any, by email. I send you D2. When you’re 100% happy, I send you an invoice. Job done.
Q – Can I phone my amends through, or brief you by telephone?
A – I’d rather not. It’s best for everyone concerned to put things in writing.
Q – How much notice do you need?
A – I tend to work about a week in hand and can usually get started within seven days of your approving my quote.
Q – What kinds of things do you write?
A – Anything and everything from ebooks to websites, white papers and articles to blog posts and press releases, adverts and advertorial, features and editorial, printed materials and direct marketing campaigns. While I don’t write email marketing campaigns, simply because it’s far too hard these days to get people to open emails, I do write email auto-responder messages.
Q – Do you write ebooks and books for print?
A – Yes, I write and ghost-write ebooks and books for print. I also write poems, limericks, funny stuff, short stories and prose. Like all of my work, I quote on a per project basis for these things because every project is unique.
Q – Do you provide editing services?
A – Yes. I transform ordinary communications into something special, with added sparkle and a strong sales focus where appropriate.
Q – What about SEO?
A – I have a keen appreciation of search engine optimisation and if you brief me to do so, I’ll write online marketing materials bearing search engines in mind. But I don’t do keyword research – that bit is up to you.
Q – Do you carry out actual SEO and marketing?
A – No, I stick to copywriting.
Q – Can you write directly into my website for me?
A – Yes. I can write direct into your blog or via your website’s CMS, to save you the trouble of uploading new content yourself. I don’t do images – that’s your job – but I can write the meta data.
Q – What do you expect from me?
A – Respect, efficiency and prompt payment.
Q – How do I pay you?
A – Within 30 days, by direct transfer to my account or PayPal, in UK pounds.
Q – What’s your ‘best’ price?
A – You will always get my best price. I don’t haggle.
Q – Will you send me samples of your work?
A – Yes, just ask.
Q – Will you sign our NDA?
A – Yes, no problem. You can rely on me not to discuss your project with anyone, whether or not we use an NDA.
Q – Do you provide free copywriting samples?
A – Yes, if you’d like to test drive my freelance copywriting services before making a decision, I’m happy to write a short sample for free. No strings attached.
Q – Do you ever turn copywriting projects down?
A – Yes. If I can’t meet your deadlines or we’re a poor cultural fit, I can recommend an alternative copywriter.
Q – Can we meet in person?
A – No, I run a 100% remote digital business.
Q – Why did you decide to become a freelance copywriter?
A – Because I love the written word and enjoy writing more than anything else on the planet!
Q – Copywriting FAQ – What are you like to work with?
A – I like to think I’m straightforward, honest and fair, fast and efficient, friendly and professional.