Check your key phrases regularly to stay on top

The internet is an incredibly fluid marketing medium. So it’s mad to view SEO in a vacuum. Your site’s position in Google depends on much more than the stuff you do. It’s also at the mercy of an ever-changing context.

Keep an eye on your keywords

In a fast changing environment like this you can’t rely on key words to have the same impact forever. Like practically every other element of a website, you need to keep an eye on your key phrases and respond quickly to change.