Clarity is everything… so be bold
Your website might be packed with the planet’s most persuasive content. But if people find it a challenge to pick out the information they need you’ll lose them before they buy.
As well as all the usual things like headers, subheads and bullets, you can pick out pertinent words and phrases by emboldening key elements of your body copy.
Too much emboldening looks wrong, so don’t overdo it. Keep visitors at the front of your mind and you should strike the right balance – only embolden words and phrases when it’ll improve the visitor experience.
Because search engines tend to classify emboldened text as important too, emboldening also has a tiny, weeny SEO benefit.