Brand-killing email disclaimer – Noooooooo!

You’re enjoying a cordial, warm relationship with a brand. You like their style. You’re happy to engage with them, interact and buy their stuff. Then some bugger sends an email with a disclaimer that’s so unpleasant it shocks you into an entirely different state of mind.

It might sound like the ravings of a drama queen, but little things like this matter. Which is why evil email disclaimers like this one are such a bad idea.

Toxic disclaimer copy – Ouch!

Notice to recipient: The information contained in this electronic mail message is intended only for the use of the individual to whom it is addressed and may contain information which is privileged and confidential, the disclosure of which is prohibited by law. If the reader of this message is not the intended recipient, please note that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error please notify the sender immediately. Thank you in anticipation of your co-operation.

Crazy, when all they needed to say was something like:

If this email isn’t meant for you, please accept our apologies and let us know so we can make sure it doesn’t happen again. Remember it’s important not to mention, copy or share its contents – if they’re confidential, you could get into legal difficulties if you do. Thank you.