Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website and blog
After finishing my comedy-thriller novel, I made a marketing plan. Then Covid-19 hit and the world changed. The experience makes a neat little planning case study, as well as a reminder that a plan is never really finished, it’s a […]
Every day thousands of websites get hacked. Hacks are part of everyday online life and it’s easy to get complacent, especially if your own site hasn’t been hacked… yet. At the same time, complacency can be dangerous. Cyber security threats […]
“I’ve had lots of contact with people who are really destroyed by this. They never expected it to be a long term chronic problem.” (Tim Spector, Epidemiologist, Kings College London) Personally, I don’t feel I can trust England’s government to […]
Fossil fuel companies are on an ongoing quest to wreck our climate. Energy providers are making eye-watering profits while millions of us struggle to pay our bills. Water companies have been neglecting their responsibilities for decades, filling our rivers with […]
Lockdown might be easing but like many people I’m staying put, staying safe, staying in until the science becomes clearer. And in the meantime, I’m thinking… hard. I’m not the only one re-evaluating modern life. All over the world people […]
Lockdown is beginning to ease in England, but it just doesn’t feel right. We’re staying put for the time being, remaining in isolation despite what the government says. Here are some more stories from our lockdown world. Magic 25 year […]
How’s your lockdown going? For me it’s beginning to feel normal, but I’ve worked at home for more than fifteen years so the shock wasn’t anywhere near as profound as it was for some. Life trundles on. Here are some […]
Here we are, several weeks into lockdown, and normal life couldn’t feel farther away. These days ‘normal’ feels like a lot like a foreign land seen from a great distance. As we wait to find out what the new post-Covid-19 […]
We’re nowhere near the end of the Covid-19 crisis. It’s likely lockdown will last for quite a while longer. But forward-thinking businesses are already working hard to pin down a Covid-19 exit strategy, planning for an eventual return to something […]
I don’t know about you, but I’ve just about stopped reeling with the shock of Covid-19, the speed of its spread, the horror and uncertainty of it all. My brain is working again, or at least on a limited basis! […]
As Covid-19 rages around the globe, climate change continues to bite. But behind the horror, hope is rising. What might the new world we emerge into afterwards look like? Will the balance of power shift? The 2008 banking crisis and […]
If you’ve been feeling guilty about streaming content from home because it’s such a big climate change no-no, take heart. One, it’s nowhere near as damaging as the overwhelming climate sins many business giants are still getting away with. Two, […]
21,000 years ago, after the last Glacial Maximum, the world’s people were forced to cope with gradual temperature rises of as much as five degrees. It was probably down to a small shift in earth’s orbit, which led to more […]
Here’s one for Extinction Rebellion Torrington branch, my local XR group. We live in a rural, mostly agricultural area where farmers are struggling to change in the face of climate change, without the necessary government support, advice or funding. As […]
My first novel – a comedy thriller – is out in the wild with a bunch of proofreaders at the moment, so I thought I’d showcase a few random excerpts from it. Here’s some content from The Nurse Diaries: The […]
I’m thrilled to launch my brand new copywriter website, designed on a fresh but well-aged domain I’ve had for years. I’ve built it myself in WordPress, neatly proving that WordPress has to be one of the easiest, most intuitive CMS […]
You sell products. You’ve got pictures and descriptions of those products on your website. But are you making the most of product descriptions? What makes a description of a product special? If you’re not sure you’re hitting the mark, here’s […]
Sometimes it’s a pain keeping up with social media obligations. The period before Christmas 2019 was one of those times. Faced with a shortage of time and lots to do, something had to give. I decided to drop LinkedIn completely […]
…Without Injuring Spiders (Including; why you really need this knowledge, the components of ‘Jackie’s Unpatented Wonderful Web Wand’, instructions on its construction and what you can do with it.) An introduction from Kate: My good friend Jackie has invented a […]
I don’t know about you, but I do my best to avoid buying from businesses that pollute, emit CO2 like nobody’s business, or blithely carry on doing the same crappy things they’ve always done despite climate change. I thought I’d […]
