Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website
Like most people these days we recycle, re-use and re-purpose. We switch the lights off when we leave a room, and every light bulb in the house is an LED. We focus on local food, and we’ve reduced food waste […]
Back in the early 2000s I wrote loads of email marketing campaigns. It was bread-and-butter stuff, a cash cow, a reliable way to delight clients. My work drove really good open rates and we enjoyed some exceptional conversion rates. Life […]
It’s all go in the tech world. Facebook has launched its own crypto-currency and the original and best – Bitcoin – is back in the game again, shooting up in value. The USA is busy developing an AI-baffling military camouflage […]
Tell you what, I thought long and hard before nailing my colours to this particular flag. It’s risky. For all I know half my clients might be rabid right wing status quo monkeys, lovely as they seem. Do I want […]
Yet another bunch of emails pops into your inbox… including three different pre-created protest emails to send to your MP. It’s brilliantly easy to make your feelings known online through Change.org, 38 Degrees and a host more pressure group platforms. […]
I donate to lots of charities, and that means I get plenty of charity mailshots. The thing is, I can’t bear to open them just in case there’s a terrible story inside, so I throw them away unread. While it’s […]
When we lived in the crowded south east of England, in Brighton, the night skies were the colour of iron-rich mud, a nasty orange-brown. Now, in remote north Devon, we’re rediscovering night’s extraordinary natural variety. As it turns out, the […]
Look up. See the sky? Right now, this very second, there are around half a million humans up there, flying to and fro. At the same time experts predict aviation will soon be the biggest single source of CO2 emissions. […]
As a bit of a stationery whore, I’ve always adored beautiful notebooks. When, 25 years ago, I discovered Paperblanks, I fell hook, line and sinker for their delicious, stunning quality notebooks and diaries, and since then I’ve bought a diary […]
Gadgets. By definition they’re meant to be useful, saving us time, effort or cash. But a lot of the time they’re fairly useless. If, like me, you’ve spent many years and pounds searching for the perfect floor cleaning gadget, you’ll […]
In August 2018 I closed my Amazon account, fed up with their tax avoidance antics, concerned about the things they do with the personal data they collect, and pissed off that I’d been paying for Prime for several months without […]
So you think you live in a social media filter bubble? According to Wikipedia, a filter bubble is a state of intellectual isolation resulting from a website algorithm guessing what information you’d like to see based on facts about you, […]
Wandering around on LinkedIn, I just landed on a post telling freelance writers how to create ‘their first client project plan’. Their what? While some freelance copywriters go to incredible lengths to tie themselves and their clients up in processes, procedures […]
“It’s not fair. I used to save the ‘C’ word for best, but now everyone’s using it.” A small, naughty part of me would love to re-name our house ‘Bell End’. I like swearing. Almost all of us do it, and it can be […]
“Thank you again Kate, you’re the most reliable copywriter we’ve ever found.” Nice. But also intriguing. It means there are unreliable copywriters out there. I decided to find out exactly what makes a copywriter unreliable in the eyes of the […]
As a writer, I know how powerful words are. Here are some particularly potent words from Rise Up’s Extinction Rebellion website. “From the 31 October citizens of this country will commit repeated acts of disruptive, non-violent civil disobedience. There will […]
I spent six years attracting new copywriting clients via Twitter. Then, bored of the bird, I moved to LinkedIn for a change of scene. So how’s it going? As it turns out, while Twitter and LinkedIn are very different animals, […]
Last year I wrote a post thanking a few local businesses who’d helped us settle in to our Devon home. Now it’s time for another. Here’s some well-deserved praise for three of the best small businesses in North Devon, people […]
“We value your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site, directly and through our partners. By giving your consent […]
It causes all sorts of confusion. So when, exactly, do you use ‘is’, and when is ‘are’ appropriate? Take one common example. Should you say, “the team are” or “the team is”? It’s actually about the number of things you’re describing, […]
