Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website
As a bit of a stationery whore, I’ve always adored beautiful notebooks. When, 25 years ago, I discovered Paperblanks, I fell hook, line and sinker for their delicious, stunning quality notebooks and diaries, and since then I’ve bought a diary […]
Gadgets. By definition they’re meant to be useful, saving us time, effort or cash. But a lot of the time they’re fairly useless. If, like me, you’ve spent many years and pounds searching for the perfect floor cleaning gadget, you’ll […]
In August 2018 I closed my Amazon account, fed up with their tax avoidance antics, concerned about the things they do with the personal data they collect, and pissed off that I’d been paying for Prime for several months without […]
So you think you live in a social media filter bubble? According to Wikipedia, a filter bubble is a state of intellectual isolation resulting from a website algorithm guessing what information you’d like to see based on facts about you, […]
Wandering around on LinkedIn, I just landed on a post telling freelance writers how to create ‘their first client project plan’. Their what? While some freelance copywriters go to incredible lengths to tie themselves and their clients up in processes, procedures […]
“It’s not fair. I used to save the ‘C’ word for best, but now everyone’s using it.” A small, naughty part of me would love to re-name our house ‘Bell End’. I like swearing. Almost all of us do it, and it can be […]
“Thank you again Kate, you’re the most reliable copywriter we’ve ever found.” Nice. But also intriguing. It means there are unreliable copywriters out there. I decided to find out exactly what makes a copywriter unreliable in the eyes of the […]
As a writer, I know how powerful words are. Here are some particularly potent words from Rise Up’s Extinction Rebellion website. “From the 31 October citizens of this country will commit repeated acts of disruptive, non-violent civil disobedience. There will […]
I spent six years attracting new copywriting clients via Twitter. Then, bored of the bird, I moved to LinkedIn for a change of scene. So how’s it going? As it turns out, while Twitter and LinkedIn are very different animals, […]
Last year I wrote a post thanking a few local businesses who’d helped us settle in to our Devon home. Now it’s time for another. Here’s some well-deserved praise for three of the best small businesses in North Devon, people […]
“We value your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site, directly and through our partners. By giving your consent […]
It causes all sorts of confusion. So when, exactly, do you use ‘is’, and when is ‘are’ appropriate? Take one common example. Should you say, “the team are” or “the team is”? It’s actually about the number of things you’re describing, […]
They call me the anti-shopper. Actually, they don’t. But since my good friend Jane and I discovered Middlesbrough’s first charity shop back in the late ’70s, when we were at Sixth Form, the high street lost me for good. I […]
Last week’s news about Amazon’s derisory tax payments to the British government was the final straw. But that wasn’t the only reason why I closed my Amazon account and abandoned one of the planet’s biggest ecommerce platforms. 8 reasons why […]
Watch the news too often and you’d be forgiven for thinking we live in a dystopia, a place where nutters rule, common sense is dead, and stupidity is the name of the game. No wonder so many people are turning […]
We’re lucky to have an acre of garden to play with. Our home is nestled in rich, lush farmland just a few miles from the north Devon coast. It’s very beautiful, but even though we’re remote we don’t live in […]
The basic principles behind writing to sell, writing for commerce, are exactly the same. But copywriters use those principles in different ways depending on the medium. Take copywriting for social media, which is different from copywriting for advertising, copywriting for websites, or copywriting […]
Our North Devon home dates back to 1670, a cob and stone cottage with a 1990s extension. It had been neglected by the previous elderly owners and we needed help with various bits and bobs: new radiators, a carpet in […]
My parents say I was absolutely desperate to learn to read, and once I started I couldn’t stop. When I was little the best treat of all was the magical half hour between bedtime and lights out, when I was […]
Roll back time to 2006 and I was in my final year of fifteen years in traditional employment. I’d just moved from a lovely job where I was left more or less alone for five years to ‘do’ marketing, and […]
