Because this blog is home to more than 400 posts, it’s high time I went back to basics and re-covered all the good stuff I haven’t mentioned for ages.
Here’s a list of the subjects I’ll be resurrecting over the next few weeks, interspersed with the latest on-site SEO, SEM, SMM, direct marketing and communications news and views, in other words all the direct marketing and copywriting basics.
New blog post subjects coming up…
- integrated marketing
- direct marketing
- segmenting and targeting data
- creative targeting
- DIY marketing and SEO
- SEO basics
- B2B versus B2C marketing
- creating winning press releases
- writing with search engines in mind
- making the most of testimonials and case studies
- blogging to win more followers and please search engines
- copywriting and marketing ‘how to’ guides
- making a success of email marketing
- creating hard working autoresponder messages
- keeping your website fresh
- content quality control
- testing
- ebooks
- all about editing
- brand stuff
- media stuff
- the legal bit – marketing and distance selling rules, regulations and compliance
- formatting website content
- creating effective direct response adverts
- calls to action
- marketing and copywriting checklists
- getting your meta data right – the code bit
- how to maximise sales conversion
- writing to a common denominator
- the ins and outs of key words / phrases
- insights into search engine algorithms
- the basics of link building
- long and short copy
- putting users first
- common sense data analysis
- link bait
- good, old fashioned print!
- direct mail
- direct response
- cross selling and up selling
- creating a winning newsletter
- reacting to trends
- mobile web
- plain English
- customer communications
- database marketing
- site updates
- marketing planning, tactics and strategies
