It’s important to check raw website content when it’s in draft form, expressed as a Word or .txt document or whatever. But seeing new content in context gives you a final vital chance to weed out any imperfections.
Wise site owners like to check new site content in situ before signing it off. Here’s why:
it’s easier to see if the new copy works in sympathy with the design to make the biggest possible impact
it’s easier to spot areas where the flow could be improved to make your message clearer or more powerful
it helps you spot areas where the formatting could be changed to improve response and conversion
stuff like stray formatting errors, duplicated words and weak arguments are easier to spot on-site
How come it’s easier to spot improvements to content in situ?
It’s probably very simple. Presumably you’re experiencing the copy in a fresh visual context so improvements leap out at you. Whatever the reason it’s a foolproof way to make 100% sure your new website content works as hard as it can.