A simple one-to-one communications trick

Have you heard of ‘mirroring’? In real life it means copying the body language of the person you’re talking to. It usually happens unconsciously; when we agree with someone we tend to mirror the way they sit, stand, use their hands etcetera. It’s an instinctive way to bond with others and it’s powerful stuff.

Can you take advantage of mirroring in marketing?

Yes you can, on a one-to-one basis. A customer or prospect emails you. You reply. Most people have their personal favourite sign-off. Mine is ‘All the best’. But using your customer’s signoff in your reply means you make a small but critical personal connection with them. And, as I’ve said before, in the pursuit of sales every little helps.