Is the grey market going social? Yes it is!
If you were worried your target market of silver surfers wasn’t properly represented in social media, think again. Apparently 60% more 50-64 year olds are joining the social media revolution in 2011 than last year.
What does it mean to marketers? That there’s another good route by which to enter the hearts and minds of older people.
What does it mean to copywriters? Not a huge amount. Whatever your target market’s age, background or social status you speak to them the same way; clearly and simply, in plain English, with verve and enthusiasm.