When you’re building a content plan, you need a skeleton to hang your subject matter on
Here are four tips for well-rounded creative content planning, to help you stay directly relevant to your business’s direction and fulfil your readers’ needs.
- Tailor your content plan so it supports your business plan
- Focus on your USPs to reinforce them in readers’ minds
- Consider your sector, your industry and the wider commercial landscape you operate in
- Take your clients’ and prospects’ likes, dislikes and feelings into account, delivering stuff they want to hear and share
If every piece of fresh content you produce ticks one or more of these boxes, you’ll be on the right track.