15 Years as a Freelance Writer – What Has Changed?
In March 2006 I left my marketing job. I was fed up with commuting, tired of the same old 9-5, irritated by not having the freedom to work when I felt like it and stop when the time felt right. […]
2021
How crap marketing makes people dislike your brand
Washing up. It’s a bore. To deal with the tedium we’ve created a ‘Disco Kitchen’, which has revolutionised washing up at our place. Sadly, crap marketing messes with the experience. Here’s a short post about how dim-witted marketing might be […]
‘Nobody Reads Blog Posts’ – But Search Engines Do!
TikTok has changed social media more than you might imagine. The network’s super-short video content marks a sea change in the way many younger people consume online content. But I’ve recently heard several naive people claim that ‘nobody reads blog […]
Rewriting Existing Stuff – Making Your Words Work Harder
Roughly a third of my copywriting work involves rewriting other people’s stuff. If you’ve written your own blog posts, articles, web pages, press releases or whatever but you’re not happy with the results, hand it to me. I’ll transform it […]
