Kate Goldstone Freelance Copywriter
Beautifully written, persuasive words for your website and blog
Here are my blog posts from 2020, the Covid era, a strange new world we’re still learning to navigate. The year’s posts cover marketing, content creation, copywriting, and all sorts of random subjects I fancy writing about.
Those in charge face a tricky post-Covid dilemma. Yes, we need to rebuild the world’s economies. But experts say the human race is fighting a ‘suicidal’ war against the natural world, which means we also need to act immediately to […]
Do you need to make a clear, positive, powerful argument for or against something? If so I can help you do that. Here’s one I made earlier for a proposed development in the area where I live, the Gammaton Moor […]
As a writer, I’m interested by the way people communicate. Now we’re all wearing masks, it’s a challenge to get our emotions across in the old-school way, full-facial with a smile. It’s proving fascinating to watch people expressing themselves creatively […]
I write for businesses all over the world. I also write for fun. My first novel is called The Nurse Diaries – The Life and Times of a Brighton Serial Killer. It’s a black comedy by The Nurse, my evil […]
As the A’ Level results scandal shows, an artificial intelligence can easily pick up and echo biases inherent in the data it was trained on. It isn’t new. Plenty of the world’s police forces already rely on AIs with serious […]
It’s notoriously hard to break a habit. Habit breaking takes time, creativity, willpower, and dedication. So it’s interesting to see how many people have taken the chance provided by lockdown, and the strange months since it began to ease, to […]
After finishing my comedy-thriller novel, I made a marketing plan. Then Covid-19 hit and the world changed. The experience makes a neat little planning case study, as well as a reminder that a plan is never really finished, it’s a […]
Every day thousands of websites get hacked. Hacks are part of everyday online life and it’s easy to get complacent, especially if your own site hasn’t been hacked… yet. At the same time, complacency can be dangerous. Cyber security threats […]
“I’ve had lots of contact with people who are really destroyed by this. They never expected it to be a long term chronic problem.” (Tim Spector, Epidemiologist, Kings College London) Personally, I don’t feel I can trust England’s government to […]
In an earlier post I looked into the basics of Values Based Consumerism. This time I’m exploring why it matters. Corporate bodies and social responsibility – An uneasy fit Being a decent person means not grabbing all the resources for […]
Lockdown might be easing but like many people I’m staying put, staying safe, staying in until the science becomes clearer. And in the meantime, I’m thinking… hard. I’m not the only one re-evaluating modern life. All over the world people […]
Lockdown is beginning to ease in England, but it just doesn’t feel right. We’re staying put for the time being, remaining in isolation despite what the government says. Here are some more stories from our lockdown world. Magic 25 year […]
How’s your lockdown going? For me it’s beginning to feel normal, but I’ve worked at home for more than fifteen years so the shock wasn’t anywhere near as profound as it was for some. Life trundles on. Here are some […]
Here we are, several weeks into lockdown, and normal life couldn’t feel farther away. These days ‘normal’ feels like a lot like a foreign land seen from a great distance. As we wait to find out what the new post-Covid-19 […]
We’re nowhere near the end of the Covid-19 crisis. It’s likely lockdown will last for quite a while longer. But forward-thinking businesses are already working hard to pin down a Covid-19 exit strategy, planning for an eventual return to something […]
I don’t know about you, but I’ve just about stopped reeling with the shock of Covid-19, the speed of its spread, the horror and uncertainty of it all. My brain is working again, or at least on a limited basis! […]
As Covid-19 rages around the globe, climate change continues to bite. But behind the horror, hope is rising. What might the new world we emerge into afterwards look like? Will the balance of power shift? The 2008 banking crisis and […]
If you’ve been feeling guilty about streaming content from home because it’s such a big climate change no-no, take heart. One, it’s nowhere near as damaging as the overwhelming climate sins many business giants are still getting away with. Two, […]
21,000 years ago, after the last Glacial Maximum, the world’s people were forced to cope with gradual temperature rises of as much as five degrees. It was probably down to a small shift in earth’s orbit, which led to more […]
Here’s one for Extinction Rebellion Torrington branch, my local XR group. We live in a rural, mostly agricultural area where farmers are struggling to change in the face of climate change, without the necessary government support, advice or funding. As […]
